Studies that drive awesome user experience.
UX activities
Use multiple methods to discover, explore, test, and listen, to gather reliable information.
Qualitative research
Gather insights into the attitudes, behaviors, and motivations of users, to inform the design and development of products or services.
Website structure
Assess information architecture (IA), define digital taxonomies, achieve tree testing, and test label clarity.
Quantitative research
Gather data that can be analyzed to identify trends and patterns.
Providing insights into user behavior, needs, and motivations
through reliable research techniques.